Counting down work clock series#
Counting down work clock zip#

The question is, though: Does this work? You bet it does.

вЂњThe last email that goes out four to six hours before the sale ends crushes it really hard because it has the countdown timer saying that itвЂ™s ending. Jared sent them to his own subscribers to sell a photo editing course.

Counting down work clock series#

The email above with the countdown timer is the last email in a series of four messages. ThatвЂ™s what photographer Jared Polin does with his emails. ItвЂ™s even easier if you just focus on your own time zone, and set a deadline accordingly.

Counting down work clock zip#

They could have matched up the different time zones based on peopleвЂ™s zip codes. For instance, Edible Arrangements could have sent out emails to every customer with a countdown timer. You can also add countdown timers to emails, of course. Adding this countdown timer to their homepage increased sales by 8%. HereвЂ™s another example of a countdown timer on a homepage, this time from Edible Arrangements. When youвЂ™re selling expensive cars, that adds up. HereвЂ™s one example of a countdown timer that increased sales by 5%. TheyвЂ™re also used on websites and landing pages. They work.Д¬ountdown timers donвЂ™t just appear in email messages, either. Otherwise, they might miss out (which is yet another psychological motivation invoked by countdown timers).ДЇeeling a little anxious yourself? ThatвЂ™s exactly why marketers use urgency and countdown timers. TheyвЂ™d better act fast before the opportunity is over. The customer feels the time slipping away. Every second you watch it is another second lost. But to step up the intensity (and the results), the marketer puts a great big countdown timer right in your face.ДЄnd there it isвЂ¦ ticking away like a bomb. Just adding a deadline often helps to increase sales a bit. With that, you get an email about a great deal, and youвЂ™re told when the deadline is to get it. IвЂ™ll get back to it later.вЂќ And then later never comes. Why does this work? Well, because often a customer will see an offer, think вЂњHmm, that looks good. They almost make a game of it by dramatizing how little time is left to act. So urgency is a shortage of time, while scarcity is a shortage of stuff.Д¬ountdown timers accentuate urgency. Scarcity is similar, but it expires when something physical runs out вЂ“ usually the inventory of whateverвЂ™s being sold. For urgency, weвЂ™re talking about any offer that expires after a given length of time. ItвЂ™s similar to a sister principle, scarcity. Urgency is one of the core psychological levers marketers use to make more sales. Want to get more results from your emails? A countdown timer might be able to help вЂ“ especially if you can craft your message around a sense of urgency.